True factories of consumerism, in France giant supermarkets were born on the 60’s. 9 out of 10 French people shop there. A true temple of consumption, the hypermarket offers everything the customer needs … or not. When the customer goes shopping, he doesn’t realize it, but he is trapped in a frantic desire to consume. The Carrefour de Vitrolles is a giant. 20,000 square meters, the equivalent of 5 football fields. 30,000 customers per day. 10,000 eggs, 1 ton of bananas sold per day. To operate this factory, 600 people are working behind the scenes at 3 a.m. Bakers, butchers, fishmongers, cashiers, security guards … around thirty trades are represented.
What are the secrets of hypermarkets? What are the tricks to make you consume at all costs? Who are these men and women who work there? What will the hypermarket of tomorrow look like? These are the questions that the film will attempt to answer. This is what we are going to show you.